Working in a professional sales position, you will find many pressures occurring on a daily basis. Sometimes it is tempting to take the ‘easy’ way out when it comes to issues and tasks. It is not unusual for most sales people to take the ‘road of less difficulty’. Unfortunately this does not always bring in the best results in new business and income.
When you look at your career, your industry, and the competition, it will be very obvious what needs to be done if you are to rise to the top of your market. Are you doing all of those things now? Could you do more of them? What would happen if you started working on those difficult things that you have been putting off for so long?
Here is a list of the common ‘matters of avoidance’ for most salespeople:
- Contacting clients in an ongoing way
- Paperwork and reports
- Key performance indicators
- Database entries
- Following up on business and transactions
Just about all of these things will have a big impact on the business activities of the average salesperson. Some of these things will be more important than others.
The rules here are quite simple:
- Look at the list and decide what you could improve on.
- Get the knowledge that you need to build your skills that may require more work.
- Start practicing your skills.
- Take action to a plan.
It is not easy being a salesperson in any industry. You must rise to the market and the pressures of the day with a great attitude and a momentum to take your business and market share forward. Developing a plan for the process is a good thing, however the start of any day should feature the things that are hard and that you have been putting off. Get the ‘hard stuff’ done first and the business will start to move ahead.