In business today, the humble telephone remains the most effective way to grow your business. The telephone allows you to make cold calls and find more clients to connect to; you can do all of this from the comfort of your desk. That being said, many salespeople will avoid the cold calling process at any and every opportunity.
So why do so many people have a problem with calls to new prospective clients? Here are some reasons that are common in most industries today.
- Lack of organisation
- No idea of how to make the process work
- Failure to develop a habit of making calls every day
- Call reluctance
- Not knowing of what to say
So the list will go on and on. The opportunity that exists here is massive; a good salesperson that can establish an effective call contact process in their market can create massive new business opportunity. That can then mean better salary or commission depending on how you get paid for results.
So what is the secret to progress here? The secret to making prospecting and cold calling work for you is to get started today and keep it going. Do not stop prospecting for any reason; every day you should be prospecting for new clients for at least 2 hours. This single fact will keep the business coming in and your pipeline growing.
If your industry is tough or slow, go back to the basics and get out amongst your clients and potential targets. Make prospecting the number one thing that you do every day. Quite soon you will see things change around for the positive and when that happens do not stop what you are doing, but lift your efforts even higher. Top salespeople know that everything comes down to them and what they do every day.