When you work in sales it is easy to be overwhelmed with daily events and tasks. The more clients and prospects that you know, the easier it is to be overloaded with issues and business matters every day. When you lose your focus you lose business. It is a simple fact that has a real impact on our profession.
In these days of smart phones and computers, the traditional written ‘to do list’ is still the most powerful way of tracking progress in sales and customer service. Whilst a computer based program can remind you to do something that seemed important a few days ago, it doesn’t help you get it done. That is the difference between a written ‘to do list’ and something that the computer gives you.
It is a known fact that the process of writing something out as a ‘list’ helps you deal with the order and priority of things. The brain functions in particular ways, and one of them is known as the ‘Reticular Activation Process’ or RAS as it is often referred to. The frontal cortex of the brain is thought to be the main area where RAS processes occur. It creates the order of things.
So let’s go back to the ‘sales profession’ where we are typically very busy most days. The main issue for most sales people is in being effective and getting results. The list writing process will help you. That doesn’t mean that you should do away with your smart phone or computer; it does mean that you can take the issues from your computer and write them into a day planner. From that point onwards you have a list to work with. It is remarkable just how effective you will feel as you tick off your items from your list every day.
In summary the great advantages in all of this are:
- Gives you focus
- Helps you take action
- Understand what really matters
- Allows you to compound your progress
Make tomorrow a great day in sales by starting a list of priority issues and targets. Win more business the right way. To your success in professional sales!