In professional sales, most of the things you say can support your focus towards a sale or customer relationship. It is easy to see that the process of speech and dialogue is really important if you want to get anywhere in your career as a top salesperson.
Consider how you do your job now. It is likely to be a mixture of some or all of the following:
- Submitting a proposal
- Pitching for new business
- Showing the product or service
- After sale support and service
- Building referral opportunities
At the centre of all of these things you will find ‘dialogue’; that is the words and phrases that you use when connecting with your clients and customers. When you use the best words that match your message and product, then the sales process gets a lot easier. You will find that well-chosen words reflect the skills of the person and the pitch.
To help with this ‘verbal equation’ you can practice the words that you use in sales and in business. Sales team role playing and feedback will help you do this. You can also get a good book of words and phrases that sell; that are ‘sales and communication based’. Some words will match your market and your customers more than others. You can make the choices based on how you like to connect with your clients.
There are so many words that can be used in a client or sales situation; you probably only need about 25 of them. Over time you can find and practice some more words into your sales pitch.
This whole concept is quite logical, and yet so many salespeople do not take the steps to improve their verbal skills for client contact. If your career is based on your commission and results achieved, now would be a good time to start the practice process on words that match your market and client base sales focus. Twice a week take the time out to practice your sales approach, words, and presentational skills. The rewards are many.