In selling professional services and products the internet is very much part of the process. As salespeople we must go with the momentum and put ourselves into the process.
Now just about everyone knows that we can use websites to promote our businesses. The customers and clients that we deal with are very likely to check us out or find us first on the internet. On that basis the appearance of the website is really important to the profile that you wish to spread and promote. That is both at a business and at a personal level.
Your website should be optimised for your industry and be at least equal to if not better than that used by your competitors. To do these assessments include the following main issues in the review:
- Domain name choice relative to your business name or your industry type
- Domain hosting location relative to your primary business location
- Fresh and modern design reflecting the professionalism and profile that you want to promote
- Product and service information
- Methods of contact
- Testimonials of happy customers
- Database entry point for an industry newsletter
- Keywords relative to your industry and the profiles that the search engines are looking for
- Downloadable brochures for customers and clients to access
- Staff profiles and special skills
- Frequently asked questions
So what is the main idea of a website today in a sales type business? It’s there to help the customer understand you and take the next step of making contact.
The best salespeople integrate their activities with their selling skills and contact methods. It’s all about branding and an ease of communication. You can add certain other things to the process and strengthen your personal profiles through social media. All top salespeople today frequently use the following:
- Blogs based on product and industry information will always attract the search engines. provided the information that you are writing about is useful and frequent.
- Twitter can be a very good tool to reach small snippets of information out to your Facebook and LinkedIn connections.
- LinkedIn is quite useful for spreading the professional profile and relevance of an individual.
- Facebook can be useful with a bias towards a particular person and the image they wish to promote.
- Google+ is very powerful for linking business people into circles or groups of common clients and contacts. This then makes it a lot easier to build relevance in your marketing efforts and informational posts. Blogger as a blogging platform has a natural affinity to Google+ given that both are owned by Google.
From these simple strategies you can easily build a strong and relevant profile on the internet as a specialist salesperson in any industry. I would go so far as to say that any quality business should support their top salespeople in the processes of marketing on the internet.