Commercial Real Estate Online
Your ability to set up a clear marketing system will directly impact your results and enquiries in commercial real estate brokerage. If you want to pull in the interest of buyers or tenants, then the marketing system should be specific and direct. Don’t fall for the ‘general’ approach to property promotion. Put your full efforts […]
When you have a property to take to the market you will have a number of options to consider as you reach out to the target market. You can promote the property selectively and directly to the right people, or you could undertake a public campaign to the general market. So a good degree of […]
The quality and focus of your marketing campaigns in commercial real estate will attract volumes of clients and prospects over time, providing you build quality and target marketing into your promotional processes. Build your brand through your current marketing processes with all of your listings. (N.B. these ideas are also sent out to regularly to […]
In commercial real estate today, agents are and should be responsible for marketing themselves. That requirement is in addition to the general brokerage marketing process. At a personal level ‘information marketing’ can be a valuable strategy for individual agents to develop and use. You can build it into your personal sales plan. So what is […]
There are two types of marketing plans in commercial real estate. There is the one that applies to ‘open listings’, and then there is the one that applies to ‘exclusive listings’. There is a radical difference between the two. An ‘open listing’ is a process of luck, so get away from listing in this way […]
Commercial Real Estate Online 