Commercial Real Estate Brokers – Ways of Achieving Success Through Effective Personal Marketing

The marketing process in commercial real estate brokerage should never be ‘generic’ with perhaps one exception and that is in the promotion of ‘open’ listings.  ‘Open’ listings generally waste everyone’s time, and will usually only sell or lease through some factor of ‘luck’.  You can’t base your commercial real estate brokerage business on ‘luck’. How […]

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commercial real estate training

The Cold Hard Facts of Commercial Real Estate Brokerage Today

Many people think that the life of a commercial real estate broker is easy.  Perhaps some people even join the industry assuming that is the case.  The reality of the industry is far and away from those assumptions.  The top agents in the market work really hard and do so to a definite plan or […]

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commercial real estate training

Create Your Own Cool Marketing Brand in Commercial Real Estate Brokerage

Personal branding in commercial real estate is quite important.  At a personal level you can be a ‘cool brand’, and that by definition is someone that is good to know and an expert in their field of real estate and in the location.  On that basis clients and prospects will seek you out at the […]