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Everyone in commercial real estate brokerage should have a base plan of action that they work to. It is, if you like, a basic ‘personal marketing plan’. Yes, it is hard to apply every day especially when you are busy, but it is essential. Without it, progress with clients, listings and market share stalls. When […]
So many people struggle with the cold calling processes. That is unfortunate because using the telephone is a big part of our business and in creating opportunity with landlords, property investors, and business owners. If you are struggling with new business and market share, then read on. Call the people that you consider as ‘targets’ […]
Over time the ‘day to day’ business of commercial real estate can get a bit ‘clouded’ with lots of activity and the demands and pressures on your time. Ultimately the commissions that we earn are a direct reflection on the efforts that we apply to specific things. I want to use the word ‘quality’ here […]
Make your prospecting model more direct and active by implementing a referral contact process to others in your network. Asking the referral question at the right time is a powerful method of finding new business that could be a simple telephone call away. Think about it. We work with many clients and prospects in sales, […]
When you have chosen to work in commercial or retail property leasing, the rewards are many, but the work is specialised. It pays to review your services and value offering for both landlords and tenants. You can, of course, work for both; the emphasis in doing that is or should be quality buildings in prime […]
