Author: John Highman

  • Commercial Real Estate Brokerage Leasing – Tenant Orientation Tips

    When you are to lease a commercial property, the facts about the property and the leasing process should be at your fingertips.  Tenants will ask you plenty of questions as part of the property inspection and enquiry process.  Lack of information can slow down or derail a property lease negotiation. You may only have one…

  • Commercial Real Estate Brokerage Cold Calling – Coordinate Your Prospecting Systems

    In commercial real estate brokerage, your cold calling systems should be coordinated to a plan and a process.  Over time you can then improve your actions as the plan requires. Cold calling is a very specific process of agent actions tracked to results; monitor the things that you are doing and watch what is working…

  • 219 Commercial Real Estate Online

    Here are some more topics for commercial real estate brokers and agents around the world. In today’s program we cover 1. Common problems with real estate websites, 2. Some effective territory farming activities and ideas, 3. Using marketing postcards in prospecting and networking. These are commercial real estate coaching programs by John Highman. http://www.hipcast.com/playweb?audioid=P38cf6cd63b412296ac17f5a976993978ZVh7QXpuY2FyVA&buffer=5&fc=FFFFFF&pc=CCFF33&kc=FFCC33&bc=FFFFFF&brand=1&player=ap21

  • Commercial Real Estate Brokerage – Email Marketing Attracts Good Enquiry So Use It

    Have you ever got an email from someone that was unclear, confused or full of grammatical errors?  In commercial real estate brokerage, the emails that we send should be of the highest quality in all respects. Low quality communications are usually ‘deleted’ faster than you can imagine.  They are typically not read beyond the first…

  • Commercial Real Estate Brokerage – A Fresh Approach to Time and Task Management in Listing and Marketing

    When you list a commercial property today on an exclusive basis, you really do need to focus your efforts from the point of listing onwards to achieve the best results for the client.  Don’t waste time during the campaign and make sure that you optimise your efforts of promotion from the very start. Know what…