John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Author: John Highman

  • Sales Questions to Ask Prospects in Commercial Real Estate

    In commercial real estate brokerage, the questions that you ask will help build listing opportunity.  You may only have one chance to connect with a person or prospect.  Tap into their property needs effectively and efficiently with better questions; then it is simply a matter of tracking the matter with a good database and follow-up.…

  • Set New Standards in Commercial Property Management Services

    In commercial property management it is easy to fall into the same basic management model with all of your properties and clients.  That can be the wrong thing to do, given that most properties have differences and challenges that all need to be adjusted to. To get a reasonable management fee and keep the client…

  • Time Management Rules for Commercial Real Estate Brokers

    In the commercial real estate market today, there will always be pressures on our time as agents and brokers when it comes to the average working week.  There are so many things to consider and keep under control. Every successful agent or top broker will usually have specific roles and strategies that relate to the…

  • Energize Your Commercial Property Presentations

    As a general rule in commercial real estate brokerage, every proposal that you put together should be benefit focused on the client. Show the client exactly how they will benefit from using your comprehensive services as a marketing specialist. Use a Gantt chart to show the client the stages of listing, marketing, inspecting, and negotiating.…

  • Classic Presentation Checklist for Commercial Real Estate Brokers

    In commercial real estate brokerage today, every property and every listing can present unique challenges when it comes to the listing presentation.  In every case you will need to understand the property market, the client, and the listing so that you can match your recommendations to the clients required outcomes in selling or leasing the…