Author: John Highman

  • 5 Reasons Why You Should Have a Sales Plan

    In commercial real estate today a sales plan will help you stay on track with listings and clients.  It will also help you with market share and personal profile.  The best agents in the industry have a personal marketing plan that integrates into their sales plan. It is interesting to note that the agents without…

  • Tips for Setting Goals and Targets in Commercial Real Estate Agency

    In commercial real estate agency and brokerage you need personal goals and targets.  They show you the ultimate path to better clients and market share. All of that sounds logical, and yet so many agents give ‘lip service’ to the process and never really get it going.  They let the days and weeks pass without…

  • Opportunities with Commercial Real Estate Property Investors

    In commercial real estate agency, the property investors that you know well and connect with regularly will provide you with lots of opportunists in sales and leasing activity.  That being said you really do need to know their focus and priorities when it comes to property ownership and overall performance. The property market changes frequently…

  • Expect Rejection in Commercial Real Estate Prospecting – Improve Your Responses

    In commercial real estate prospecting you will get lots of ‘push-backs’ as part of talking to new people.  Some call it the ‘rejection factor’.  Many agents take the rejection and use it as a reason to stop prospecting. Show me an agent that doesn’t make the cold calls and prospect every day, and I will…

  • How to Give Landlords Leasing Advice – Commercial Real Estate Agents

    In commercial real estate agency, you will work with many different landlords.  They will have tenant and rental challenges.  You can be the leasing expert to help them. Have you ever seen a landlord owner of a property that tries to lease the vacant premises themselves?  They usually put a sign up in the window…