John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Author: John Highman

  • 8 Ways to Get More Clients in Commercial Real Estate Agency

    In commercial real estate it is easy to spend too much time with current clients or prospects, and little time in finding new ones.  When this happens your leads and listings tend to slow and will eventually stall.  For this reason you must have some systems on the go that will help you find more…

  • The Best Ways to Work as a Buyers Agent in Commercial Real Estate Agency

    Commercial real estate agents can be quite successful if they choose to work as a buyer’s agent.  That being said, the agents success in this process will be based on the commitment of the buyer to a valid agency appointment, and the size of the property that they require. As a general rule, don’t work…

  • 5 Action Steps to Client Contact in Commercial Real Estate Agency

    In commercial real estate agency the clients that we serve are a critical part of the market share that we build.  The relationships that we create with those clients should be growing within a system and strengthened with relative property market content.  This is a very personal process for each and every salesperson or agent.…

  • Goal Setting Tips for Commercial Real Estate Agents

    In commercial real estate agency the goal setting process is quite important to the new business, listings, and commissions that you must to create.  Without those goals and targets it is hard to know if you are improving individually, and or if that is applying across the team.  Rarely will an entire team all reach…

  • Advertising and Marketing Plans that Work Well in Commercial Real Estate Agency

    There are two types of marketing plans in commercial real estate.  There is the one that applies to ‘open listings’, and then there is the one that applies to ‘exclusive listings’.  There is a radical difference between the two. An ‘open listing’ is a process of luck, so get away from listing in this way…