John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Author: John Highman

  • Tips to Improve the Sales Process in Commercial Real Estate Agency

    of the process can be improved so that the overall package can be regarded as highly relevant to the clients that we work with. This strategy of process optimization will allow you to get traction and momentum in your market.  It is interesting to note that many of your fellow competing agents will be rather…

  • How to Pitch and Present for a Commercial Real Estate Listing

    In commercial real estate agency, the sales pitch and presentation process is something that will hopefully occur quite frequently for you.  On that basis you need to be ready to present your ideas and strategies at any time and on short notice.  You never know when a client or prospect will want to talk to…

  • Commercial Real Estate Agents – Learn from Lost Deals and Lost Listings

    In commercial real estate agency, you can learn a lot from those lost deals and listing transactions.  It is a fact that you will not win all the listings that you pitch for.  It is well known that most agents will probably convert approximately 1/3 to 1/2 of the listings that they pitch for.  The…

  • Myths About Commercial Real Estate Agency

    In commercial real estate agency today there are too many ‘myths and rumours’ around generated by agents that are the ‘poor performers’.  They are usually the agents that are looking for excuses for their inaction or poor outcomes in listings or commissions.  The market is the market, and we cannot change that; we can however…

  • Cold Call Prospecting in Commercial Real Estate – Tips You Need

    In commercial real estate today, the cold calling process is still a very big and important part of what we do as agents.  Each day you should be devoting 2 or 3 hours to the process.  When you do this you find the opportunities and the prospects that you can serve. Many agents struggle with…