Author: John Highman

  • Systems to Follow in Commercial Real Estate Marketing

    Your ability to set up a clear marketing system will directly impact your results and enquiries in commercial real estate brokerage.  If you want to pull in the interest of buyers or tenants, then the marketing system should be specific and direct. Don’t fall for the ‘general’ approach to property promotion.  Put your full efforts…

  • Adding Value in Commercial Real Estate Brokerage

    Adding Value in Commercial Real Estate Brokerage

    In commercial real estate brokerage, try to add value to all the activities and conversations that you have with clients and prospects. Sales, leasing, and property management are all the same; go that extra bit further with listings, inspections, feedback and negotiations.   Every client contact experience should be special, so you can then grow…

  • How to Be a Successful Target Marketer in Commercial Real Estate Brokerage

    You can win more local property business if you are a ‘target marketer’ for a location.  The clients that we serve in commercial real estate like to have the best agent with the best market coverage working for them in every way possible.  Random actions and the generic approach to the real estate business no…

  • How a Complete Commercial Real Estate Brokerage Practice Session Improves Knowledge and Skills

    How a Complete Commercial Real Estate Brokerage Practice Session Improves Knowledge and Skills

    In commercial real estate brokerage there are a good number of things that require practice and refinement over time.  It’s a personal process that cannot be delegated.  It is the faster track to getting results in brokerage with listings and clients. So why is this so important? There are many ‘top agents’ in a location…

  • The Essential Strategies to Follow in Commercial Real Estate Leasing

    The Essential Strategies to Follow in Commercial Real Estate Leasing

    As you consolidate your career in commercial real estate brokerage, there are plenty of opportunities to be had across the segments of the leasing market. There will usually be a good selection of local businesses, landlords, and tenants struggling to resolve occupancy issues.   If this is the property market segment for you, then consider…