John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Author: John Highman

  • A Simple System for Commercial Real Estate Marketing

    A Simple System for Commercial Real Estate Marketing

    When you have a property to take to the market you will have a number of options to consider as you reach out to the target market.  You can promote the property selectively and directly to the right people, or you could undertake a public campaign to the general market.  So a good degree of…

  • Branding Solutions for Commercial Real Estate Leasing Agents and Brokers

    In commercial real estate leasing you want the tenants and landlords to remember you as a leasing specialist, and thereby use you at the times when they have a leasing challenge.  On that basis you really should know lots of people locally that own or occupy investment properties. Your database should be the lifeblood of…

  • How to Deliver High End Marketing Solutions for Exclusive Listings in Commercial Real Estate Brokerage

    The quality and focus of your marketing campaigns in commercial real estate will attract volumes of clients and prospects over time, providing you build quality and target marketing into your promotional processes.  Build your brand through your current marketing processes with all of your listings. (N.B. these ideas are also sent out to regularly to…

  • Prospecting and Focus Facts in Commercial Real Estate

    In todays program we cover 1. Ways to focus your prospecting and marketing, 2. Essential prospecting guidelines, 3. Priorities for a commercial broker or agent, 4. Great ways to use your spare time in brokerage. Commercial real estate training by John Highman. https://www.hipcast.com/playweb?audioid=P81f502a2ea03d2fc7c48d0e3c041a24eZVh7QXpuY2B3VQ&buffer=5&fc=FFFFFF&pc=CCFF33&kc=FFCC33&bc=FFFFFF&brand=1&player=ap21 MP3 File

  • Major Change Initiatives for Commercial Real Estate Brokers

    Most years in commercial real estate will dish up a variety of market conditions.  You have to be versatile and driven as an agent or broker.  If something is not working for you, look for the signs and then implement change.  There are plenty of people to watch and use as role models. (N.B. these…