John Highman – International Commercial Real Estate Author, Speaker, Broadcaster

Category: Commercial Real Estate Training

  • Using Property Features to Market Your Commercial Property Comprehensively

    When it comes to selling or leasing a commercial property, the features of the property will have a lot to do with designing the marketing campaign and building upon the factors of attraction to pull in more prospective tenants or buyers.  Those factors of attraction are to be used strategically and the marketing process. As…

  • Getting Better Marketing Results for Commercial Real Estate Clients

    To a large degree, the marketing results that you get today in promoting commercial real estate will help you with negotiations and client conditioning.  The property market is forever changing. Seasonal inquiry will reflect in both the time on market for the listing, and pricing strategies.  The impact of seasonal marketing should also help you…

  • Advanced Formula for Leadership in Commercial Real Estate Brokerage Today

    In commercial real estate, market leadership is a very important issue, and particularly so if you specialise in a property type within a location.  If you are like most agents you will have plenty of other competitive agents to work around and market against.  Through all of that ‘competitive noise’ your services must stand out…

  • Curiosity Wins More Business in Commercial Real Estate Brokerage

    They say that ‘curiosity killed the cat’, however that is not the case in commercial real estate brokerage.  Curiosity is a good thing for any agent or broker to develop, and will encourage the right information that helps with results in prospecting and marketing efforts.  Are you ready for the ‘curiosity’ challenge? So it is…

  • The Perks of Commercial Real Estate Brokerage

    A successful commercial real estate agent has the ability to tap into a few perks that come with the job.  That being said, the perks only apply to those good agents that are successful in their business activities.  Hard work is required to break through a few ‘barriers’ of sales performance. Any agent that doesn’t…