John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Tag: client

  • Match Clients to Properties in Commercial Real Estate Brokerage

    The longer that you work as a commercial real estate agent or broker, you will soon understand the priorities of property choice and performance when it comes to certain clients and prospects.  With that knowledge, you can match clients to properties and create transactions off market. So every client will have certain priorities when it…

  • Sales Questions to Ask Prospects in Commercial Real Estate

    In commercial real estate brokerage, the questions that you ask will help build listing opportunity.  You may only have one chance to connect with a person or prospect.  Tap into their property needs effectively and efficiently with better questions; then it is simply a matter of tracking the matter with a good database and follow-up.…

  • Show Me the Value in Your Commercial Real Estate Agency Service

    What is the value that you bring as an agent to a client in commercial property today?  It is an interesting question for a client to ask when it comes to an agent selling, leasing, or managing commercial real estate. Most agents would say one or more of the following: We know what we are…

  • Handling the Sales Pitch and Presentation in Commercial Real Estate Agency

    When it comes to building your business as a commercial real estate agent, you will frequently be pitching and presenting for property listings against other agents in your local area.  Most property owners will seek presentations from four or five agencies as part of the preparation for listing their property.  In most cases, you will…

  • Commercial Real Estate Agents – Cold Calling Frustration

    Many commercial real estate agents find the cold calling process very frustrating.  They generally have a lot of reluctance to the entire concept and will avoid it at every opportunity.  The fact of the matter is that cold calling really works; it does however require personal skill and correct focus. If you can develop a…