John Highman – International Commercial Real Estate Author, Speaker, Broadcaster

Tag: commercial real estate agent marketing

  • 3 Common Mistakes in Commercial Real Estate Brokerage Today

    It is a fact that the commercial real estate market today is under some pressure and is also highly competitive.  For you to be successful in your career in the industry, you will need a plan of action and a tracking mechanism to understand what’s working and what needs to change in your business model. …

  • Prospecting Solutions for Commercial Real Estate Brokers

    The commercial property market is a challenge at the best of times.  There are plenty of things to do when it comes to commercial brokerage and agency.  Each and every day a certain number of hours should be devoted to the prospecting process.  That activity will be at a personal level for any agent or…

  • Robotic Listing and Selling in Commercial Real Estate Brokerage

    In commercial real estate brokerage the listing and selling process can almost be ‘robotic’ if you follow the rules and use a plan to move people through your ‘pipeline’.  I am not inferring that the ‘robotic’ approach is negative; it is actually a great way to help your contact pipeline feed the listings to you…

  • What to Know About Signboard Strategies in Commercial Real Estate Brokerage

    Signboards in commercial real estate are a critical part of branding for both the brokerage and also for the agent.  The greater number of signs you have in your territory the easier it is for you to build your listing opportunities. Most of the clients that use our services don’t want to list their property…

  • Top Things to Do in Commercial Real Estate Brokerage Sales

    Every day there will be plenty of things to do in your commercial real estate brokerage.  The choices that you make in that regard will have significant impact on the results that you achieve.  The key message here is that you should control your day and only do the things that are really important to…