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A Simple System for Commercial Real Estate Marketing
When you have a property to take to the market you will have a number of options to consider as you reach out to the target market. You can promote the property selectively and directly to the right people, or you could undertake a public campaign to the general market. So a good degree of…
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How to Deliver High End Marketing Solutions for Exclusive Listings in Commercial Real Estate Brokerage
The quality and focus of your marketing campaigns in commercial real estate will attract volumes of clients and prospects over time, providing you build quality and target marketing into your promotional processes. Build your brand through your current marketing processes with all of your listings. (N.B. these ideas are also sent out to regularly to…
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Advanced Information Marketing Secrets for Commercial Real Estate Agents
In commercial real estate today, agents are and should be responsible for marketing themselves. That requirement is in addition to the general brokerage marketing process. At a personal level ‘information marketing’ can be a valuable strategy for individual agents to develop and use. You can build it into your personal sales plan. So what is…
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Advertising and Marketing Plans that Work Well in Commercial Real Estate Agency
There are two types of marketing plans in commercial real estate. There is the one that applies to ‘open listings’, and then there is the one that applies to ‘exclusive listings’. There is a radical difference between the two. An ‘open listing’ is a process of luck, so get away from listing in this way…
