John Highman – International Commercial Real Estate Author, Speaker, Broadcaster

Tag: Commercial Real Estate Training

  • Advertising and Marketing Plans that Work Well in Commercial Real Estate Agency

    There are two types of marketing plans in commercial real estate.  There is the one that applies to ‘open listings’, and then there is the one that applies to ‘exclusive listings’.  There is a radical difference between the two. An ‘open listing’ is a process of luck, so get away from listing in this way…

  • Time Management Tips in Commercial Property Management

    When you work as a commercial real estate property manager, there are certain things that need to be done every day to help you stay in control of the portfolio and clients that you work for.  This segment of the industry is quite busy and challenging in many different ways.  You will be balancing issues…

  • Cold Calling is Not Dead in Commercial Real Estate Agency

    If someone tells you that ‘cold calling is dead’ in commercial real estate they are misleading you.  They are ignoring the real evidence of the market.  Making regular prospecting cold calls is a key part of the business for any commercial real estate agent.  Do not let anyone tell you otherwise. So why do other…

  • Show Me the Value in Your Commercial Real Estate Agency Service

    What is the value that you bring as an agent to a client in commercial property today?  It is an interesting question for a client to ask when it comes to an agent selling, leasing, or managing commercial real estate. Most agents would say one or more of the following: We know what we are…

  • Sales Pitch and Presentation Rules for Commercial Real Estate Agents

    In commercial real estate agency, your sales pitch and presentation should be of the highest quality.  It should be practiced regularly on different property types and in different property situations so you can attract the right listings to your agency. Here are some facts to remember: Quality property listings will attract a greater level of…