John Highman – International Commercial Real Estate Author, Speaker, Broadcaster

Tag: Market information

  • Commercial Real Estate Brokers – Ways of Achieving Success Through Effective Personal Marketing

    The marketing process in commercial real estate brokerage should never be ‘generic’ with perhaps one exception and that is in the promotion of ‘open’ listings.  ‘Open’ listings generally waste everyone’s time, and will usually only sell or lease through some factor of ‘luck’.  You can’t base your commercial real estate brokerage business on ‘luck’. How…

  • Energize Your Commercial Property Presentations

    As a general rule in commercial real estate brokerage, every proposal that you put together should be benefit focused on the client. Show the client exactly how they will benefit from using your comprehensive services as a marketing specialist. Use a Gantt chart to show the client the stages of listing, marketing, inspecting, and negotiating.…

  • Marketing Tips and Systems for Commercial Real Estate Agents

    In today’s property market, we have marketing systems to support our personal branding and our property listings.  These are two distinctly different challenges when it comes to marketing.  The properties will come and go from the market, however your personal brand needs to consolidate and grow. So let’s look at some different aspects of marketing…

  • Commercial Real Estate Agents – Property Sales and Leasing Strategies that Matter

    The services we provide as the local commercial or retail real estate agency are quite specific and special.  The local property market will change throughout the year, as will the supply and demand for premises.  On that basis, we are the experts to help the clients that we serve. Sales and leasing strategies for commercial…