John Highman – International Commercial Real Estate Author, Speaker, Broadcaster

Tag: Marketing

  • Systems to Follow in Commercial Real Estate Marketing

    Your ability to set up a clear marketing system will directly impact your results and enquiries in commercial real estate brokerage.  If you want to pull in the interest of buyers or tenants, then the marketing system should be specific and direct. Don’t fall for the ‘general’ approach to property promotion.  Put your full efforts…

  • A Simple System for Commercial Real Estate Marketing

    A Simple System for Commercial Real Estate Marketing

    When you have a property to take to the market you will have a number of options to consider as you reach out to the target market.  You can promote the property selectively and directly to the right people, or you could undertake a public campaign to the general market.  So a good degree of…

  • Major Change Initiatives for Commercial Real Estate Brokers

    Most years in commercial real estate will dish up a variety of market conditions.  You have to be versatile and driven as an agent or broker.  If something is not working for you, look for the signs and then implement change.  There are plenty of people to watch and use as role models. (N.B. these…

  • Commercial Real Estate Brokers – Ways of Achieving Success Through Effective Personal Marketing

    The marketing process in commercial real estate brokerage should never be ‘generic’ with perhaps one exception and that is in the promotion of ‘open’ listings.  ‘Open’ listings generally waste everyone’s time, and will usually only sell or lease through some factor of ‘luck’.  You can’t base your commercial real estate brokerage business on ‘luck’. How…

  • Advanced Formula for Leadership in Commercial Real Estate Brokerage Today

    In commercial real estate, market leadership is a very important issue, and particularly so if you specialise in a property type within a location.  If you are like most agents you will have plenty of other competitive agents to work around and market against.  Through all of that ‘competitive noise’ your services must stand out…