John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Tag: marketing process.

  • Unravelling Cold Calling Possibilities in Commercial Property

    Unravelling Cold Calling Possibilities in Commercial Property

    Making more cold calls in commercial real estate is now a big part of finding good quality clients and creating listings. The ways to find people needing property help has changed. Note: If you need ideas and systems to build your real estate business, you can get them in our free commercial real estate course…

  • Commercial Real Estate Brokerage – Email Marketing Attracts Good Enquiry So Use It

    Have you ever got an email from someone that was unclear, confused or full of grammatical errors?  In commercial real estate brokerage, the emails that we send should be of the highest quality in all respects. Low quality communications are usually ‘deleted’ faster than you can imagine.  They are typically not read beyond the first…

  • Robotic Listing and Selling in Commercial Real Estate Brokerage

    In commercial real estate brokerage the listing and selling process can almost be ‘robotic’ if you follow the rules and use a plan to move people through your ‘pipeline’.  I am not inferring that the ‘robotic’ approach is negative; it is actually a great way to help your contact pipeline feed the listings to you…