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A Simple System for Commercial Real Estate Marketing
When you have a property to take to the market you will have a number of options to consider as you reach out to the target market. You can promote the property selectively and directly to the right people, or you could undertake a public campaign to the general market. So a good degree of…
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Commercial Real Estate Brokers – Ways of Achieving Success Through Effective Personal Marketing
The marketing process in commercial real estate brokerage should never be ‘generic’ with perhaps one exception and that is in the promotion of ‘open’ listings. ‘Open’ listings generally waste everyone’s time, and will usually only sell or lease through some factor of ‘luck’. You can’t base your commercial real estate brokerage business on ‘luck’. How…
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Advanced Information Marketing Secrets for Commercial Real Estate Agents
In commercial real estate today, agents are and should be responsible for marketing themselves. That requirement is in addition to the general brokerage marketing process. At a personal level ‘information marketing’ can be a valuable strategy for individual agents to develop and use. You can build it into your personal sales plan. So what is…
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Selling System Tips in Commercial Real Estate Brokerage
In commercial real estate brokerage you need a ‘selling system’. That is a system that will apply to sales, leasing and or property management. It doesn’t matter what part of the industry that you work in, the selling of specialised services should apply. You are the best person to do that. It can be said…
John Highman - Real Estate Agent, Author, Broadcaster 