John Highman – International Commercial Real Estate Author, Speaker, Broadcaster

Tag: new listing

  • Proven and Effective Commercial Real Estate Prospecting Tips

    In commercial real estate brokerage, you will have plenty of challenges when it comes to finding quality listings and good clients.  In most locations, towns and cities, the competition is fierce when it comes to commercial real estate agents.  On that basis you really do need to have an effective prospecting model to implement at…

  • Energize Your Commercial Property Presentations

    As a general rule in commercial real estate brokerage, every proposal that you put together should be benefit focused on the client. Show the client exactly how they will benefit from using your comprehensive services as a marketing specialist. Use a Gantt chart to show the client the stages of listing, marketing, inspecting, and negotiating.…

  • Advertising and Marketing Plans that Work Well in Commercial Real Estate Agency

    There are two types of marketing plans in commercial real estate.  There is the one that applies to ‘open listings’, and then there is the one that applies to ‘exclusive listings’.  There is a radical difference between the two. An ‘open listing’ is a process of luck, so get away from listing in this way…

  • How to Pitch and Present for a Commercial Real Estate Listing

    In commercial real estate agency, the sales pitch and presentation process is something that will hopefully occur quite frequently for you.  On that basis you need to be ready to present your ideas and strategies at any time and on short notice.  You never know when a client or prospect will want to talk to…

  • Commercial Real Estate Agents – Dont Be Hard Pressed for Listings this Year

    It is a common event that some agents will be hard pressed for commercial real estate listings during a working year.  The problem develops when you are not prospecting correctly or enough. The knee-jerk reaction is to go and get more listings and most particularly anything that you can find.  That is a big error;…