John Highman – International Commercial Real Estate Author, Speaker, Broadcaster

Tag: presentation

  • Energize Your Commercial Property Presentations

    As a general rule in commercial real estate brokerage, every proposal that you put together should be benefit focused on the client. Show the client exactly how they will benefit from using your comprehensive services as a marketing specialist. Use a Gantt chart to show the client the stages of listing, marketing, inspecting, and negotiating.…

  • Show Me the Value in Your Commercial Real Estate Agency Service

    What is the value that you bring as an agent to a client in commercial property today?  It is an interesting question for a client to ask when it comes to an agent selling, leasing, or managing commercial real estate. Most agents would say one or more of the following: We know what we are…

  • Sales Pitch and Presentation Rules for Commercial Real Estate Agents

    In commercial real estate agency, your sales pitch and presentation should be of the highest quality.  It should be practiced regularly on different property types and in different property situations so you can attract the right listings to your agency. Here are some facts to remember: Quality property listings will attract a greater level of…

  • Conditioning Commercial Real Estate Clients

    Have you ever come across a commercial real estate client that thinks their property is worth more than what the market will deliver?  I would say just about 90% of clients fall into that category when first taking their property to the market. It takes a while for reality to ‘kick in’ when it comes…

  • How to Pitch for a Commercial Real Estate Listing Today

    When it comes to pitching for the commercial real estate listing, you really do need to have up to date information about the prevailing market conditions.  In only this way can you shape the thinking of the client to create a marketable property. Most commercial real estate listing opportunities today are quite competitive.  Other agents…