John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Tag: prospecting

  • Database Ideas for Commercial Real Estate Brokers and Agents

    In commercial real estate brokerage you need a good database.  When I say ‘good’ I am not referring to the complexity or brand of database.  What I am referring to is that of the accuracy and volume of data that you have collected. There is no point running a database unless you keep the information…

  • Cold Calling Techniques in Commercial Real Estate Brokerage

    In commercial real estate agency and brokerage, cold calling is an essential part of the business building process.  Every agent and every broker should undertake a number of cold calls every day to build their market share with new people and new prospects. In any property market and at any time, there will be new…

  • Expect Rejection in Commercial Real Estate Prospecting – Improve Your Responses

    In commercial real estate prospecting you will get lots of ‘push-backs’ as part of talking to new people.  Some call it the ‘rejection factor’.  Many agents take the rejection and use it as a reason to stop prospecting. Show me an agent that doesn’t make the cold calls and prospect every day, and I will…

  • Planning Your Commercial Real Estate Prospecting Has These Advantages

    In commercial real estate agency it is wise to plan your prospecting efforts and actions.  On an average working day many different things will put pressure on your prospecting.  Unfortunately many agents will drop the prospecting activity for the slightest reason.  Over time that single choice will have a major impact on the way they…

  • 8 Ways to Get More Clients in Commercial Real Estate Agency

    In commercial real estate it is easy to spend too much time with current clients or prospects, and little time in finding new ones.  When this happens your leads and listings tend to slow and will eventually stall.  For this reason you must have some systems on the go that will help you find more…