It is difficult in commercial real estate brokerage today to stay on track in building your business at a personal level. Many things occur every day that will divert your efforts and activities. The only way to achieve results will be through consistent effort on dedicated and important tasks. To achieve that, you should make a list.
You may see this as a fundamental fact of time management; however most agents and brokers really do not practice the process. Many agents and brokers struggle with the disciplines to grow market share, attract more listings, and convert clients. This is the ‘zone’ or the categories of activities where all the opportunities will occur. The front end of the commercial real estate business is really important given that you will find fresh commission and listing opportunities in this way.
Here are some tips to help you with list management and task control as a commercial real estate broker:
- Determine the three or four things that are most important to your real estate business. Those things will need to occur every day and preferably first thing in the morning. They should be merged into your diary. Nothing should divert you from getting those things done.
- It is a well-known fact of process control and time management that the written list process will help you get more focus and attention at a personal level on the things that really matter. In these days of mobile phone technology and computerized diaries, the written list still remains the most effective time management tool in business.
- The list process can also apply to business planning and also the goals and targets you have set for this year. For a commercial real estate agent the goals and targets usually relate to growth of exclusive listings, growth of commission per transaction, shorter time on market, and improved results in both sales and leasing.
This strategy can be used in many different ways. You can create a list of important tasks at the beginning of the day or at the beginning of the week. Either way the list will help you focus on the things that really matter.
Luck does not have a role to play when it comes to the performance of top agents in the commercial real estate market today. They have deliberately chosen to rise to the top of the industry based on their activities, market share, and results. The planning process that they set for themselves will include many lists and task processes. Get our free tips and real estate course here.
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