John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Category: Commercial Real Estate Training

  • Commercial Property Presentations and Sales Pitch Strategies

    The commercial property presentation today for sales and leasing has to be quite specific to the challenges in the property market.  Every client that we present to should be under no misunderstanding when it comes to the prevailing market conditions.  It is your job to tell them exactly how the market reacts at the moment…

  • Handling Objections in Commercial Real Estate Agency Today

    When it comes to weigh commercial real estate listing, presentation, or inspection, it is quite likely that the parties will give you a few objections in the negotiation.  Objections tend to be a testing process to see if you satisfy the necessary factors that the other party requires in making a decision. Top agents in…

  • Key Factors to a Commercial Real Estate Agent Presentation

    In commercial property today, just about every listing will go to some form of competitive pitch or sales presentation process.  This then says that you will be up against a number of other agents in the process.  You will only have a short period of time to convince the client that you are the best…

  • Points of Difference in Commercial Real Estate Services

    In commercial real estate today, every service that you offer should have specific value related strategies.  It doesn’t really matter whether you sell, lease, or manage commercial real estate, but it does matter that you understand the valuable outcomes that you provide to the clients that you serve. Every person in your agency should understand…

  • Fee Strategies in Commercial Property Management

    In commercial and retail property management, you do need some strategy behind the fee process.  It is simply not a matter of just charging a fee based on the percentage of the income received.  There will be certain activities in your property management services that require specific attention when it comes to the fee calculation.…