John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Tag: commercial real estate agent marketing

  • Proven and Effective Commercial Real Estate Prospecting Tips

    In commercial real estate brokerage, you will have plenty of challenges when it comes to finding quality listings and good clients.  In most locations, towns and cities, the competition is fierce when it comes to commercial real estate agents.  On that basis you really do need to have an effective prospecting model to implement at…

  • Technology Tips for Commercial Real Estate Brokers Today

    Every commercial real estate broker or agent today should have a technology plan to help them build market share, and customer contact.  We have so many great tools available to assist with the process. The essential focus here is to allow technology to simplify your business life and grow your market share.  Certainly it can…

  • Classic Presentation Checklist for Commercial Real Estate Brokers

    In commercial real estate brokerage today, every property and every listing can present unique challenges when it comes to the listing presentation.  In every case you will need to understand the property market, the client, and the listing so that you can match your recommendations to the clients required outcomes in selling or leasing the…

  • Database Ideas for Commercial Real Estate Brokers and Agents

    In commercial real estate brokerage you need a good database.  When I say ‘good’ I am not referring to the complexity or brand of database.  What I am referring to is that of the accuracy and volume of data that you have collected. There is no point running a database unless you keep the information…

  • Better Listings are Just One Step Away

    Better commercial real estate listings and clients are frequently ‘just one step away’ when it comes to growing your opportunities in commercial real estate brokerage.  That one step involves prospecting and questioning. The last step to take will be the difference between a top agency and ordinary brokerage; however it is the step that is…