John Highman – International Commercial Real Estate Author, Speaker, Broadcaster

Tag: commercial real estate agent training

Retail Shopping Centre Leasing – Skills Required of a Leasing Expert

When it comes to leasing a retail property, the leasing specialist must be a real expert in the retail property type and the strategies behind tenant selection and tenant mix. In a retail property today, it is not simply a matter of finding a tenant and creating a lease; the right tenant must be found…

October 8, 2012
Location Based Marketing Campaigns for Commercial Real Estate Agents

Every marketing campaign today in commercial real estate should be carefully considered to help attract the right level of qualified enquiry for each property listed for sale or lease. With limited enquiry from some property types and in some locations, the enquiry that comes in off any advertising or marketing effort is really special and…

October 1, 2012
Commercial Real Estate Agents – Marketing Campaigns for Commercial Property Today

When it comes to marketing a commercial property today for sale or for lease, it is important that the marketing campaign captures the target audience in the right way. Far too many properties are advertised generically. The end result is little enquiry and fewer inspections. When you work as a commercial property agent on commission,…

September 30, 2012
Handling the Sales Pitch and Presentation in Commercial Real Estate Agency

When it comes to building your business as a commercial real estate agent, you will frequently be pitching and presenting for property listings against other agents in your local area. Most property owners will seek presentations from four or five agencies as part of the preparation for listing their property. In most cases, you will…

September 21, 2012
Cultivate Your Retail Tenant Mix for Shopping Centre Performance

In retail shopping centre leasing, every tenant shop and every property vacancy should be leased to a plan. That plan is your tenant mix strategy. All good retail properties and shopping centres all have a base plan of this nature. They know what tenant they want in what location, and over the years they shape…

September 20, 2012