John Highman – International Commercial Real Estate Author, Speaker, Broadcaster

Tag: marketing strategy

  • The essential components of a professional commercial real estate marketing plan

    Every quality listing in commercial real estate brokerage should be the subject of a comprehensive and specific marketing plan.  When the elements of the property are matched to the levels of enquiry, the prevailing property market conditions, and the client, the marketing plan is likely to produce the better results from the selected target market.…

  • 219 Commercial Real Estate Online

    Here are some more topics for commercial real estate brokers and agents around the world. In today’s program we cover 1. Common problems with real estate websites, 2. Some effective territory farming activities and ideas, 3. Using marketing postcards in prospecting and networking. These are commercial real estate coaching programs by John Highman. http://www.hipcast.com/playweb?audioid=P38cf6cd63b412296ac17f5a976993978ZVh7QXpuY2FyVA&buffer=5&fc=FFFFFF&pc=CCFF33&kc=FFCC33&bc=FFFFFF&brand=1&player=ap21

  • Prospecting Solutions for Commercial Real Estate Brokers

    The commercial property market is a challenge at the best of times.  There are plenty of things to do when it comes to commercial brokerage and agency.  Each and every day a certain number of hours should be devoted to the prospecting process.  That activity will be at a personal level for any agent or…

  • What to Know About Signboard Strategies in Commercial Real Estate Brokerage

    Signboards in commercial real estate are a critical part of branding for both the brokerage and also for the agent.  The greater number of signs you have in your territory the easier it is for you to build your listing opportunities. Most of the clients that use our services don’t want to list their property…

  • Database Ideas for Commercial Real Estate Brokers and Agents

    In commercial real estate brokerage you need a good database.  When I say ‘good’ I am not referring to the complexity or brand of database.  What I am referring to is that of the accuracy and volume of data that you have collected. There is no point running a database unless you keep the information…