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How to Get More Results Making Cold Calls
As the property market changes, the best way for brokers and agents to operate and find new business is by telephone. The telephone prospecting process and the databases you use will help you get more traction with people and business owners. The sales and leasing situations are still out there, but people operate under different…
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Commercial Real Estate Brokers – Ways of Achieving Success Through Effective Personal Marketing
The marketing process in commercial real estate brokerage should never be ‘generic’ with perhaps one exception and that is in the promotion of ‘open’ listings. ‘Open’ listings generally waste everyone’s time, and will usually only sell or lease through some factor of ‘luck’. You can’t base your commercial real estate brokerage business on ‘luck’. How…
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Commercial Real Estate Brokerage Cold Calling – Coordinate Your Prospecting Systems
In commercial real estate brokerage, your cold calling systems should be coordinated to a plan and a process. Over time you can then improve your actions as the plan requires. Cold calling is a very specific process of agent actions tracked to results; monitor the things that you are doing and watch what is working…
