John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Tag: property promotion

The essential components of a professional commercial real estate marketing plan

Every quality listing in commercial real estate brokerage should be the subject of a comprehensive and specific marketing plan. When the elements of the property are matched to the levels of enquiry, the prevailing property market conditions, and the client, the marketing plan is likely to produce the better results from the selected target market.…

June 13, 2015
Tips to Focus Your Commercial Real Estate Marketing Efforts

When it comes to the marketing of commercial property today, the focus that you create through the campaign will help you build the enquiry rate and the inspection profile. It directly follows that a well-constructed campaign will give you a lot of leads and opportunities, regardless of the current and existing property market. The fact…

October 15, 2012
Commercial Real Estate Agents – Marketing Campaigns for Commercial Property Today

When it comes to marketing a commercial property today for sale or for lease, it is important that the marketing campaign captures the target audience in the right way. Far too many properties are advertised generically. The end result is little enquiry and fewer inspections. When you work as a commercial property agent on commission,…

September 30, 2012