John Highman – Commercial Real Estate Author, Speaker, Broadcaster

Tag: Commercial Real Estate Agency Practice

  • Advanced Information Marketing Secrets for Commercial Real Estate Agents

    In commercial real estate today, agents are and should be responsible for marketing themselves.  That requirement is in addition to the general brokerage marketing process.  At a personal level ‘information marketing’ can be a valuable strategy for individual agents to develop and use.  You can build it into your personal sales plan. So what is…

  • Buckle Down for a Big Year in Commercial Real Estate Brokerage

    As an agent this next 12 months can be a very big year for you in property commissions and listings.  Many property markets are showing signs of consolidation and activity.  Businesses and property investors are looking to upgrade or shift focus.  That means sales and leasing activity. Revisit your database and everyone in it to…

  • 5 Ways to Win More Commercial Real Estate Listings

    The commercial real estate market can be very competitive at the best of times. Many agents and brokers will be chasing the same listing and attempting to influence the client towards their marketing solution and property package. For this reason you may only have one chance to attract new business and the client to your…

  • The Cold Hard Facts of Commercial Real Estate Brokerage Today

    Many people think that the life of a commercial real estate broker is easy.  Perhaps some people even join the industry assuming that is the case.  The reality of the industry is far and away from those assumptions.  The top agents in the market work really hard and do so to a definite plan or…

  • Cold Calling Adrenaline Rush in Commercial Real Estate Brokerage

    You can get a big adrenaline rush with cold calling in commercial real estate brokerage especially when you score a few meetings with prospects and new people.  That is what the call process is all about; meeting new people and establishing ongoing contact.  That’s how commercial real estate really works. The telephone is a massive…